Why Hire Kristine?
Because I care about what you do:
Winning. And the metrics to know it.
Go-to-market strategy that snaps. Deliverables that light up your target audience and move them to action. Collaboration with your team for execution that puts your brand on the map.
And because I work like you do:
Entrepreneurial hustle. Feedback hungry. A curious spirit + experienced wisdom without the ego. Check out options and details below and let's talk (free) about how I can help you grow.
What do you need?
Menu of services
Go-To Market Strategy
Get out there
Product positioning, competitive analysis, USP and tagline development, target persona research, pricing and profitability audit, messaging strategy.
Conversion and Retention
Maximize their stay
Customer journey mapping, sales funnel and scoring process, referral and loyalty program design, onboarding, training programs, community engagement and feedback/surveys, incentives, promotion design
Demand Gen Tactical Plans
Shout it from the (right) roof
Social strategy. platform branding and editorial calendar management, high-value/gated content creation, demand gen and awareness campaign content and drip flows.
Optimization and Momentum
Better your best
SEO-smart web copy, navigation and e-com/checkout flow mapping, communications cadence and content, PR, crisis communications, project management, team development and leadership, change management, process design and documentation.
These are a few of my favorite zings:
C-LEVEL LEADERSHIP
—Launched and led a category-creating CPG startup to $40M in revenue in <5 years. Coached the talent, built processes, owned product roadmap, and developed the messaging platform to help us outpace competition. Led successful PE acquisition.
—Directed full rebrand and subscription program overhaul for e-com company delivering 5X growth in subscribers and nearly 50% increase in AOV in under 6 months.
—Piloted educational publishing company from traditional print to online subscription model for dramatic margin improvement, enhanced customer reach and retention, and ultimate acquisition of the brand to a strategic buyer.
CONTENT DEVELOPMENT
—Ghostwrote multiple books for health/wellness industry.
—Authored training manuals for popular financial planning and day-trading seminars sold nationwide by top brands.
—Researched, wrote and delivered 15+ annual convention scripts and show flows, numerous product sketch videos, live webinars and events.
MESSAGING STRATEGY
—Developed targeted avatars for B2B workplace coaching service, then developed the sales funnel, lead scoring, and content (secondary-research driven infographics, webinars, e-books) to improve speed to conversion.
‚—Orchestrated full replatform of e-com fashion site, including fresh nav, look and feel and photo lift to reinvigorate the brand, plus PDP copy, virtual product builder tool, x-sell/upsell, customer referral program, and expedited account creation for reduced bounce and abandoned carts.